The Crush Part 3: Using Celebrity to Sell Northwest Wines

(photo: Kyle MacLachlan and Eric Dunham sip some Baby Bear wine straight from the barrel. The L.A.-based actor and Walla Walla winemaker have teamed up to make high-end wines.)

If you want to see stars outside of Hollywood, head to a Northwest winery. Across the region winemakers are increasingly courting rockers, artists and movie stars to help market premium wines. In the down economy, they hope a little rub of star dust will add some cache to the fermented juice.

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